Constructing Myths via Art of Controversy: A Semiotic Analysis on Political Cartoons
This paper sought to analyze the different ways of expressing opinions the author utilized in Philippine editorial cartoons and argued how humor in the political cartoons serve to present crucial issues and criticize political leaders and their contemptible practices. The researcher attempted to observe the myths implied by the signs and if it correlates with the myth created by the citizens as part of the society. The researcher used the 10 political cartoons related to COVID-19 found in the Philippine Daily Inquirer Newspaper between March 20th and April 20th in the year 2020. Utilizing Berger’s (2004) notion of humor as code violations, the semiotic variation of the Incongruity Theory of Humor and Barthes’s (1991) connotative (in Chandler, 2005) and mythological meaning of the sign, the study examined the meanings of the humorous signifiers in the editorial cartoons and analyzed how they constructed myths of modern (Philippine) society which appear natural and normal. These cartoons that are shown in this survey are very relevant to the issues that Filipinos are facing now. The researcher realized that the political cartoons could have been better explained in phrases as far as the analysis and integration of respondents’ ideas is concerned.
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