Critical Discourse Analysis: Female Representation in Advertisements of Academic Institutes in SAHIWAL

https://doi.org/10.36892/ijlts.v3i4.253

Authors

Keywords:

Female Representation, Advertising skills of experts, Critical discourse analysis, academic advertisement, Stereotype

Abstract

Advertising in time globalization turns into a "powerful instrument" for organizations to offer their items, great and administrations. Females play fundamental role for various figures in her day to day existence. Females assume an extremely imperative part in human advancement and have a huge spot in the general public. This paper centers on the advertisements in academies of SAHIWAL according to a Feministic perspective by following research design of Fairclough CDA of language and Machin multimodal examination. This examination for the most part centers on the utilization of language in academic advertisements and procedures utilized by experts to impact their clients. The review shows how language is utilized in advertisements and how female body is represented through language. The result of this paper shows that higher female portrayal has worked on institutional quality.

Published

2022-12-01

How to Cite

M. Ashraf, A. A. (2022). Critical Discourse Analysis: Female Representation in Advertisements of Academic Institutes in SAHIWAL. International Journal of Linguistics and Translation Studies, 3(4), 67–83. https://doi.org/10.36892/ijlts.v3i4.253

Issue

Section

Articles