Gendered Hegemony in the Visual Discourse of Moroccan EFL Textbooks: A Quantitative Content Analysis
Keywords:Gender bias, visual images, content analysis, textbooks, gender representation
This study analyzes the portrayal of women and men in the visual discourse of Moroccan English as a Foreign Language (MEFL, henceforth). Nine of these textbooks have been sampled to serve this purpose. Although past research has been extensively undertaken to examine the textual discourse of school textbooks, there is up to now a dearth of research geared to analyze their visual contents. This research adopts the analytical techniques of quantitative content analysis to examine the numerical distribution of the two sex groups throughout their pictorial representations. Mapping the visual content of the sampled textbooks, it has been shown that, unlike men, women have been misrepresented both in terms of their visibility (frequency of appearance) as well as in terms of the occupational roles assigned to them. The use of frequency counts, percentages, ratios and chi-square tests have helped unveil imbalanced gender disparities favoring men. The paper ends up presenting the conclusion of this study along with some recommendations.
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